Google Adwords Enhanced Campaigns: A two-part deep dive
By Jordan Burnside, Search Manager, Marcus Thomas LLC This is part two of a two-part article on Google’s AdWords Enhanced Campaigns. Part 1 was published February 19, 2013 As many of you already know,...
View ArticleSherwin-Williams Win Validates Category Alignment
In 2012, Marcus Thomas aligned its business into four core areas: Business to Business, Consumer Packaged Goods, Professional Services and Home and Garden. Planning, account service, creative, media,...
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Mycestro and Marcus Thomas: making a big difference with a simple strategic idea
A lot of advertising agencies claim to be idea agencies, but rarely do you get a chance to prove it as clearly as Marcus Thomas proved it this week. It goes without saying that a big idea (or a little,...
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2013: The Year of Mobile Research?
We’re living in an age of accelerating change. The pace quickens every day. Market research is no exception. Market research continues to redefine itself and utilize new technologies, as old ways are...
View ArticleDid J.C. Penney marketing ‘train’ its consumers to look elsewhere?
Last week, J.C. Penney Co Inc (JCP.N) reported sales at stores open at least a year fell 31.7 percent in the fourth quarter, a much worse-than-expected plunge that might put Chief Executive Ron...
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Three Things Stand Out About Facebook’s Revamped News Feed
Anytime Facebook makes a change it makes news. Sometimes it’s good news. Sometimes it’s not. When the company announced this morning changes to its news feed, the Social Media team at Marcus Thomas was...
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Facebook Briefing: News Feed Changes
This briefing was kindly provided by Monina Wagner, social media community manager at Marcus Thomas. It is a follow up to an earlier post announcing Facebook’s News Feed Change. Introduction In order...
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Research Technologies: reading the pulse of your target audience
The emergence and growing influence of digital technologies has created a surge of new marketing research platforms, to meet quick-response, behavioral and mobile research needs. The good news is that...
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Facebook Home: Implications for Brands
The world’s largest social platform, Facebook, has been built around the mission of “giving people the power to share and make the world more open and connected.” Facebook is now expanding its mission...
View ArticleHow to be good at anything
Yesterday I met with a young man who was interested in a career in advertising or pr or something in the marketing communications business. He’s just entering his junior year in college, so he’s...
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Research Textbook features Marcus Thomas Cases
Applications of business research methods by Marcus Thomas are among those featured in Business Research Methods, by Donald R. Cooper (Florida Atlantic University) and Pamela S. Schindler (Wittenburg...
View ArticleAre Raunchy Ads Good Ads?
NOTE: Special thanks to Caroline Pratt, one of our bright interns, for her work on this post. Ok, let’s be honest. She did all the work. In a recent story, NPR featured Spirit Airlines, who The Wall...
View ArticleMeeting needs. The real killer app.
Websites play a big role in how companies engage with their customers. So when you’re responsible for designing and building a new one, it’s important that the site properly represent your brand. But...
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Does your brand have its eyes and ears open to threats and opportunities?
For many marketers, social community management is a misunderstood or undervalued strategic weapon, often misused as a media vehicle rather than an important part of brand and relationship building. A...
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Kellogg’s UK’s Twitter drive for hunger goes soggy
Kellogg’s UK caught heat for the following tweet: Pic courtesy of metro.co.uk This is the age of the Internet, my friends: brands are even getting lambasted for their charity work. Oy vey. I agree that...
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Amazon birds are coming. Prepare to get on board.
News this weekend that Amazon is testing 30-minute package delivery using drones has people all over the world doing two things this morning: 1) crowning Amazon CEO Jeff Bezos a genius (again) and 2)...
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Silence is golden: lessons from Lululemon’s new CEO announcement
Lululemon. Fun to say, isn’t it? It’s also a brand that’s lately been fascinating to watch. Earlier this year, the luxury yoga apparel maker endured a back-bending PR fiasco when founder Chip Wilson...
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TARGET WINS WITH PINTEREST. DOES IT MATTER TO YOU?
Let’s start with this: If you’re a marketer and you’re not at least experimenting with Pinterest, you’re probably making a mistake. It’s visual, and people are visual. It’s relatively new, and people...
View ArticleBig data: my frenemy
Within the span of a few short days, I’ve experienced what’s so promising and annoying about the new age of data driven advertising. I’m in the market for a cheap used car. My younger son needs...
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Articulating and Defending the Company’s Story—a Skill Every Executive Needs
For 20 years, I’ve been coaching executives on how to handle media interviews, analyst presentations, and the occasional appearance before some governmental body. I often begin these sessions by...
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